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Will Internet Marketing work for you?
While a few industries may not benefit as much from online marketing as others, almost all businesses can see a large benefit. Most people tend to think that they have to sell products online to really see a benefit. This isn't true. Here are a few examples:
Client Profile - Kohls Foam Systems
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Client Name: | Kohls Foam Systems
| | Web Site:
| www.kohlsfoamsystems.com
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| Industry: | Commercial Roofing, Flat and Low-Slope Roofs
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Services Provided:
- Search-Friendly Website Design
- Website Hosting
- Pay-Per-Click Search Engine Marketing
- Search Engine Optimization
- Limited Social Network Marketing
Success Story: Within months of launching their PPC and search engine optimization campaigns, Kohls had received several hundred thousands of dollars in business from their Web site. They now have clients from Minnesota to South Carolina to Colorado and have broken into several new market areas. In 2006 they opened a new office, purchased duplicate sets of equipment, and a new custom-illustrated 42-foot trailer.
E-mail received on January 26, 2005 from Pat Kohls:
"I am in Vero Beach, Florida today meeting with numerous prospects. Our website has been providing us more leads in the last couple of weeks than I had in an entire season. We are extremely excited about 2005!"
The graph below reflects monthly Web site traffic since the site was activated through February, 2007.
• Pay-Per-Click (PPC) services were initiated on November 28, 2003.
• Search Engine Optimization (SEO) was activated at the end of November, 2004.
• Additional SEO ages were added in early February, 2006.
• A limited social network marketing campaign was set up in late November, 2006.
• Both PPC and SEO were implemented in the middle of the "slow" season for Kohls Foam Systems.
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Client Profile - Interstate Truck Driving School
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Client Name: | Interstate Truck Driving School
| | Web Site:
| www.interstatedriving.com
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| Industry: | Commercial Trucking, Training Facility
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Services Provided:
- Search-Friendly Website Design
- Website Hosting
- Pay-Per-Click Search Engine Marketing
- Search Engine Optimization
Success Story: Even though ITDS recently lost one of their major advertising avenues, since then they have been able to significantly expand their number of trucks and instructors largely due to the revenue generated as a result of their website.
E-mail received from Bill Collins:
"Wow, what great news and information!!! Business is good! I do see a trend to more customers coming from the internet. I am moving to a new and bigger office. And I have purchased some more trucks so I will be adding them to the photo gallery soon.
Thanks for all your good work!!!"
The graph below reflects monthly Web site traffic since the site was activated through January, 2007.
• Pay-Per-Click (PPC) services were initiated in November 2006.
• Search Engine Optimization (SEO) was activated in early November, 2006.
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